Tribe Academy: Hispanic Group
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Tribe Academy: Hispanic Group
What's driving U.S. Hispanic media habits in 2025?
Hispanic Media in Motion: Key Trends Shaping Consumption & Influence in the U.S.
Join us on Thursday 15th of May, for an insightful Masterclass with Mariajose Gensollen, Media Director and seasoned media strategist at Hispanic Group. How do U.S. Hispanics consume media—and why does it matter? This timely webinar uncovers the latest data and behavioural trends behind one of the U.S. most influential and multifaceted audiences. From streaming preferences and social media usage to language habits and sports fandom, we’ll unpack what’s driving decisions across platforms.
What will attendees learn?
With Hispanics accounting for a major share of cultural, digital, and economic influence in the U.S.,understanding how they consume media is critical for staying relevant. This session will equip you with actionable insights to create smarter, more resonant campaigns that reach—and engage—this growing audience where it matters most. Register now to discover:
- How language and culture influence content choices—and why bilingual strategies are essential.
- Where Hispanics are spending their media time: streaming, social, broadcast, and beyond.
- What fuels Hispanic sports and news consumption, and how it impacts community and identity.
- Key differences between Spanish-dominant, English-dominant, and bilingual segments.
Who is the webinar for?
- Marketers and brand strategists targeting diverse U.S. consumers
- Media buyers and planners aiming to optimize cross-platform campaigns
- Sports, news, and entertainment execs seeking cultural resonance
- Anyone building audience-centric content for Gen Z to Gen X Latinos
Register now to attend this free Tribe Academy webinar!
The confirmation email may take up to 1 hour to arrive.
Meet your guest speaker!
Mariajose Gensollen, Media Director at Hispanic Group
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Mariajose Gensollen is a seasoned media strategist with over two decades of experience in the U.S. Hispanic and Latin American markets. She has driven growth and engagement for prominent brands such as Boost Mobile, DishLATINO, Xoom, Sling TV, HughesNet, FOX Deportes, and UnitedHealthcare. She recently completed the AI and Analytics in Marketing program at the University of Miami, further strengthening her expertise at the intersection of media, innovation and consumer behaviour.
Questions? Please contact Elaine Miller at Tribe Global at: elaine.miller@wearetribeglobal.com