TribeOPEN 2024
Join this unmissable one-day conference to explore the role of brands in today's world!
Now more than ever, people are expecting more from the brands they see and interact with everyday. To go beyond the product or service they offer, and to connect with their customers on a more emotional and cultural level.
As marketers, it is fundamental to understand this shift and the ways in which our knowledge and expertise can drive more impact and greater performance from both a commercial and cultural perspective.
Hear from industry leaders, change-makers and world renowned brands on how consumer expectations are changing the way we as marketers think, plan and communicate across our different agencies and businesses.
Competition in the marketplace is fierce. Don't miss your chance to prepare for 2025 with insights from our line-up of industry experts. Save your seat!
Guest Speakers
Dan Sheridan
Dan has 15+ years marketing experience, leading teams in London, Paris and New York. Currently at LinkedIn he consults with large technology companies on how to scale their marketing and generate best value from LinkedIn through best practice b2b strategies.
Leila Fataar
Platform13
A renowned brand builder and business innovator, Leila Fataar has over two decades of senior leadership experience at the intersection of culture, creativity and commerce, underpinned by a commitment to authenticity and advocacy for inclusive representation throughout the advertising, marketing and communications industries.
Tom Hedges
GWI
Tom is a Strategic Insights Manager at audience insights technology company GWI. He joined after completing a Masters Degree in Digital Marketing , developing a passion for emerging technology and digital media. He spends his time digging into the data, staying on the pulse of the latest consumer trends.
James Kirkham
ICONIC77
Acknowledged widely as an authority on all things marketing, James Kirkham's status as a cultural futurist has been honed over the course of an unrivalled career in social, digital, advertising, sports and music. In 2022, James went back to his entrepreneurial roots. His business ICONIC is the embodiment of all the knowhow he acquired over twenty years of giving brands a queue-jump to the front of popular culture. Alongside his business partner Ellie Farrer, ICONIC has already successfully completed premium consultancy work for clients including Pepsi, Adidas and LADbible.
Ellie Farrer
ICONIC77
Ellie Farrer joined ICONIC77 in October 2022, spearheading brand marketing and the production of the agency's print managize ICONIC MAG, which launched this year and which focuses on influential cultural figures and personalities. Having previously worked at COPA90 as account manager rising to client partner, she oversaw a global portfolio of brands and partners including Gatorade, Manchester City, FC Barcelona, PepsiCo, PUMA, Visa, Sports Direct and PayPal.
Rhodri Harries
Kaizo
Rhodri has spent his career advising global blue-chip corporates, fast growth technology businesses and award-winning consumer tech brands in the UK and globally on PR and broader communications challenges and opportunities. He spent ten years on the Board of a top ten global agency before leading an MBO of Kaizo, a leading technology and healthcare PR agency, in 2011. He is a frequent judge on industry awards panels and is listed in the PR Week Power Book.
Duncan MacLennan
Sunny Futures and Innovation
Duncan is the Founder of Sunny, a strategy and innovation consultancy in Cape Town, South Africa. His career spans global creative agency roles working with some of the world's leading brands, as well as building his own pioneering culture marketing agency before founding Sunny out of a desire to enable brands to create sustainable growth into the future by being more imaginative, optimistic and strategic in their approach.
Jeremy Hemmings
Hurley Burley Partners
Jeremy has over 25 years' experience in top flight advertising agencies, most recently at M&C Saatchi as Chief Client Officer. Founder of marketing consultancy Hurley Burley working direct with agencies and clients across diverse sectors. Most recently, Interim CMO of Entain UK, responsible for the Ladbrokes, Coral, bwin, Gala and Foxy Bingo brands. Jeremy has a strong focus on brand revitalisation and developing work to help build, scale and transform businesses to create sustainable market growth.
Jennifer Webb
TrunkBBI
Jennifer is the Director of Strategy at TrunkBBI. She has worked for agencies in Edinburgh, London, Paris and New York and is now based in her beloved Manchester, UK. Her international experience spans a wide range of global brands in B2B, B2C and healthcare. Jennifer brings innovation in her approach to brand strategy by integrating insights into human psychology, cultural patterns, and the principles of worldbuilding to shape brands that are ready to thrive and grow with confidence as they navigate a future of uncertainty.
Jorg Borgwardt
CommUnity International
Jorg is an MBA specialised in advertising, social psychology and competition law. He spent over 30 years with Grey Advertising as EVP prior to the agency's sale to WPP. Jorg is the co-founder of Vale International, a New York consultancy for independent agencies, as well as founder and CEO of CommUnity International since 2020, a network of independent agencies currently focused on Europe.
Greetje Demuelenaere
Comma brand strategists
Greetje is a seasoned marketing expert and founder of the Belgium-based comma, brand strategists (and the human talent strategists of Peace for Talent). With her passion for coaching and innovation, she successfully transitioned from marketer over brand strategist to serial entrepreneur. Among others, Greetje launched multiple ventures, including the awarded beer brand Bar Belge and an all-female cycling club, the Fietsvedetjes. She also serves on various boards and is known for her deep commitment to developing young talent and her innovative approach to marketing and branding in Belgium and beyond. For a number of years now, she has been bringing her entrepreneurial spirit and innovation expertise to the boardroom of Tribe Global.
Russell James
BAZBALLERS
With over two decades of experience as a Senior Commercial Leader, Russell has 12+ years of Brand Management roles at Procter and at Hilton Worldwide (EMEA). In the past ten years, Russell has contributed to the commercial successes of both Women's and Men's sport at the English Football Association and England Cricket Board through partnerships, marketing and digital transformation. He has recently formed his own consulting firm called BAZBALLERS Consulting working with brands and rights holders.
Gary Grant
YOU Agency
Gary is younger than he looks, but still quite old. He is Partner and MD of YOU Agency in London. In previous lives he worked for 20+ years in global networks such as BBDO and Publicis and as a result has significantly more grey hair than one might expect. Working on brands such as PepsiCo, BT, Cadbury, Capital One, Mercedes and Wrigley's was apparently 'rewarding to a point'. Over his career he has much to be proud of. Whilst a gold for film at Cannes was a highlight, it was probably overshadowed as an achievement by personally getting onto Masterchef on TV in the UK. This was followed by his most humiliating moment at being thrown off in the very first round. Still, only 3 million people witnessed that. No biggy. He is passionate about making ads that aren't dull, crap or embarrassing, of which he believes there are waaaaaaay too many. He believes wholeheartedly in the ability of humour to win hearts, minds, and some lung tissue and is going to tell you why on the 26th of September. Please set your expectation levels to 'whatever' in the hope of being pleasantly surprised.
Emma Keenan
ICOM
Emma Keenan is the President and CEO of ICOM, a global alliance of over 60 owner-led marketing communications agencies, spanning more than 50 countries and covering all major markets. Her role is to lead and manage the network’s affairs, ensure member satisfaction and growth and bring new business to the organization.
Ian Wright
Tribe Global
Ian's entire career has been spent in marketing and communications. Today, most of Ian’s focus is international, working with agencies and brands around the world. He has worked with private and public sector clients as well as start-ups, scale-ups, Government and charities. Ian loves international business and working across different markets. Strategy fascinates him and in particular, finding ways to deliver business advantage.
Come and join the conversation, network throughout the day, and take away some swag from our partner GWI, as well as a digital gift bag with the latest trends, insights and discounts to give your business a competitive advantage.
Partner
We're delighted to welcome back GWI as a partner. GWI is modernized consumer research - global, on-demand, and accessible to everyone, not just data experts.
Learn more at gwi.com
